People shaping Maui NuI

let's talk story

From time to time, we all love a story. Some of the most memorable stories come from family, friends and neighbors. Maui Nui Made is a chance for us to talk story with the people behind the products we love to buy and the services we enjoy. They are the kama’aina entrepreneurs whose hard work, sacrifices, generosity and creativity make Maui County No Ka Oi. Mahalo for putting kama’aina first.

Potato Chip company thrives on kama‘aina support

February 10, 2021

After 65 years of serving up its local version of crispy goodies, Maui Potato Chip Factory thrives because residents and visitors cherish kama‘aina and buy local.

Owner and operator Mark Kobayashi traces the origins of the family-owned Kahului potato chip company to 1956 when his late grandfather, Yoshio, purchased the business. Kobayashi’s father, Dewey, Dewey’s brother, Joe; and Mark’s only brother, Edwin, all worked for the business. Truly a family business.