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Mālama Maui Nui is a 501(c)(3) nonprofit organization whose mission is to educate, inspire and empower residents and visitors alike to nurture the environment in support of Maui Nui's ecosystems, economy, quality of life and unique Hawaiian culture. The commitment to mālama our islands is central to MMN’s mission since its inception in 1991. MMN is one of more than 600 affiliates of Keep America Beautiful.